Sale campaign for YANDEX MARKET '23

Home Category Sale Campaign for Yandex Market
The essence of the project was to launch a sale campaign on the renowned marketplace, Yandex Market. To achieve this, the client came up with the idea of producing scaled-down replicas of select items such as sofas, lamps, and more using a 3D printer

These miniature objects were then transformed into accessories.
For the photoshoot, models adorned themselves with these accessories, and the photographs were published on the brand's social media platforms to draw attention to the campaign.

I would also like to showcase the original retouched photos without any added design to allow appreciation of the details: makeup, styling, nails, and our stunning photography
agency HATE
art direction Alvina Zeynalova, Dana Levitskaya
producer Anastasia Lavnikovich
account manager Anna Bavtrukevich

photographer Gleb Vinogradov
photographer’s asst Alexey Gromov
muah Yulia Isaeva
muah assts Evgeniya Karaseva, Dilya Gilfanova
stylists Nadezhda Sokolova, Ira Trifonova 
stylists’ assts Daria Dadysheva, Diana Lyubeckaya
set design Maria Shestak 
set designer's asst Elizaveta Shatygina 
nails Yulia Milyaeva
nails' asst Regina Bykova
retouchers Sveta Kyssa, Valeriya Sayapina
producer Alena Palm

models Liza P @modus_vivendis, Tanya @selectmgmt, Masha @open_up_models
Sale campaign for YANDEX MARKET '23
Published: